The revolutionary health & fitness mindset programme
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Join the WillPower Revolution

"Insanity is doing the same thing, over and over again, but expecting different results"

The WillPower Ethos

Do you want to transform your health and your body? Then you need to transform your mindset. There's never been more free fitness and health information out there. Yet we are more sedentary than ever, not to mention in the midst of an obesity epidemic. We know what we need to do - eat clean and move more. But actually doing it (and sticking to it) is another story. If we want different results, we need to approach things differently. Join the revolutionary new health and fitness training programme with a twist and see what you could achieve.

Smash through your limits

What would it feel like to finally look and feel the way you have always wanted to? To stop the excuses, set your goal, take action and see results? Learn how to use the most powerful tool you own - your mind - to your advantage in order to finally reach your health, fitness and body goals. Using fascinating psychological research and coaching tools, you'll discover how to strengthen your willpower, break through your limits and crack the bad habits that stop you from achieving your goals. Use it alongside the fitness and nutrition plans you already have in place and discover how to use your mindset to keep focused, on track, and motivated.

Anytime, Anywhere

In the gym, at the restaurant, on your way to work: you'll have access to the WillPower support, motivation and coaching any time, anywhere, Optimised to play back on any device, it's beautiful responsive design can be used from any mobile device, tablet or PC.

WillPower Programmes


In the mean time, take the test to see what's stopping you from achieving the healthy body you want, and why.


Why don't you have the healthy body you want? Take the test and find out...


Ali Roff

Coming soon...

WillPower launches soon


Ali Roff

About the creator

Ali Roff
BSc Psychology (hons)

As Dossier editor at Psychologies magazine, Ali has comissioned in depth features on topics from 'Mindfulness' to 'How to get your Healthy Happy Body' and headed up the development of online courses on topics such as 'How to achieve your goals'.
She has a degree in Psychology and is also a qualified Life Coach. Her friends and family enjoy sampling her clean-eating creations from the kitchen whilst endearingly refering to her as her as a fitness freak.

"We know what we need to do to lose weight, tone up, and create a happy, healthy body: move more and eat clean. But the truth is, it isn't that simple - I struggle just as much as the next person to stick to my healthy eating plans and have days when I find it hard to motivate myself to workout. I know how difficult it can be. But I also know that the key to getting the healthy body I want is sticking to these plans and not getting distracted by temptation, excuses or lack of focus.
Having studied Psychology at degree level, and continuing my research writing for Psychologies magazine, I know that our minds are the most powerful tools we own. So when it comes to achieving our health, fitness and body goals, we can either allow our minds to work against us by giving in to temptation and letting bad habits rule us until we fall off track, or we can train our minds to work for us by strengthening our willpower, breaking through our limits and staying focused on our goals. With WillPower, I want to share with you the latest psychological research to create mind hacks that will help you to create and maintain a fit, healthy body for life - by taking control of and understanding how your mind works when it comes to willpower.
What could you achieve? Join me and find out."
– Ali Roff, Founder of WillPower.